The topic was definitely the draw. Marla Watson-Werst, CSEP talked to everyone about social networking and new media marketing. Marla keeps on top of the newest trends in communication and networking.
The first part of the discussion was talking about keeping websites up-to-date. Not only in materials but you also have to keep the websites up-to-date technically. Marla then moved on to the new social networking sites, such as Facebook, MySpace, and LinkedIn. We talked about how it can be used not only to expand your network but showcase your events by posting pictures. She also talked about blogging and how important and useful it can be. It gets people to see an event or particular element of an event with details. People will get used to seeing your updated blog and continue to visit and eventually you will hit on something they like. She also browsed over applications for phones such as Twitter, Loopt and other communication applications.
Everyone left the lunch very informed. Many of the attendees, including myself, took the lessons of the day and ran with it to start making changes or get involved in new methods of networking and marketing.
We would like to thank Gil's Elegant Catering for providing lunch, Marla with PeaPod Productions for sharing her knowledge and Ken with Fun Factory Events for allowing us to host the lunch.